Royal Trading AG as a holistic solution for private label in the retail sector
The Royal Trading AG is as a competence center for the development and realisation of integrated product concepts in the non-food and near-food area. Among other things, the company is the developer of one of the most successful integrated product concepts existant.
Starting from a product concept, all the time-consuming preliminary works necessary in retailing for the successful implementation of a competence brand are developed and provided:
- the name and brand concept
- the category management aspects
- the logistics solutions
The Royal Trading AG relieves its customers of all the upstream processes in retailing and the development activities of a private label implemenation.
The Royal Comfort all-inclusive package can be realized immediately, without any cost or time exposure. The Royal Comfort products are shipped and billed directly to the exclusive partner by the respective producer – without any intermediate trade.
Product launch made easy
The Royal Trading AG has one goal: taking off all those works from FMCG Retailing of its partners, that arise in the development of a private label. In conrete terms, these are:
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the development of the category
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the product specification
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the brand development
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the complex packaging design according to internal measurements
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the brand registration
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supplier/ producer suggestion
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the development of a suitable logistics concept with regard to the individual logistic requirements.
The Royal Trading AG relieves its customers of all the upstream processes in retailing and the development activities of a private label implemenation.
The integrated business model of Royal Trading AG
Catagory Management
International volumes
Brand Concepts
Concept development & provision
Product Concepts
Suppliers
The category management would not be conceivable in a conventional supplier-customer-relationship: Less effort with optimal conditions of purchase and better margins at the same time. Unlike sales organizations, the Royal Trading AG generates its turnover not from the difference between purchase prices and selling prices, but from best prices that are guaranteed by the Europe-wide volumes.
The advantages for the category manager at a glance
Massive resources savings (time & costs)
Concentration on core competencies
Strong brand that is highly accepted by customers right from the time of implementation
Solutions that are applicable interculturally and with no geographic limitations
Free transfer of know-how
Cost-neutral services
Tailored concept to the individual requirements
Higher margins through the exploitation of synergies