The strong brand Royal Comfort
The Royal Comfort AG has devoted itself to the development and launch of private labels since 1995. Royal Comfort is probably the most successful private label in the hygiene paper segment. When contemplating brand developments the Royal Comfort AG always emphasises the following:
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international practicability
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no conflict with the trade partner's umbrealla brand
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credibility - as understood by the respective partner and at the level of relations to other company products
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international legal protection (OMPI)
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unique semantic, phonetic, visual and associative position and product reference
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implementation on packaging
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conformity of positioning, brand and design
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scope for architectural expansion within the product category
How the Royal Comfort brand works
Ist rechtlich abgesichert & kolidiert nicht mit anderen Marken
Ist leicht zu merken
Besetzt ein noch nicht abgeerntetes Feld
Funktioniert in allen Sprachgebieten
Verleiht der Kommunikation interessante Impulse
Fällt auf, weckt Interesse & hebt sich klar von Markenschablonen ab
Bringt starkes Markenfranchise mit
Frisch & unverbraucht
Is exceptionally catchy
Demands attention & raises interest from brand-name stereotypes
Delivers attractive new input to communication
Works well in all language areas
Field/theme not yet fully exploited
Fresh, wholesome effect
Is legally secured & does not collide with competitors
Has a strong,
built-in heritage
Exclusivity per country
